Consumers want more personalised products. They are demanding more sustainable products and visibility of the sources and impact of what they eat and drink. They are quality conscious and want to be able to make ethical choices through transparency across the whole value chain.
 
Across the globe, the food and beverage industry is facing fierce pressure on margins and value. Growth is spread across even more products in many fragmented markets with rising raw materials, energy and labour costs.
 
Increasing complexity requires an agile response to the market, a supply chain adapted to global and local demands and a higher speed of product development to market.

People also want transparency, ethical employers and brands to which they can relate and promote. Continuous improvement, agile response and digital optimisation are increasingly people driven. We see here a great opportunity to embrace the next generation of consumers in this development.